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We produced this sizzle video to introduce the Surface Copilot+ PCs for Business, highlighting how AI-powered experiences are reshaping the modern workplace. These devices integrate intelligence and efficiency to elevate productivity in everyday tasks. To visualize this transformation, we blended AI-generated imagery with live-action footage, pushing creative boundaries to deliver a bold, unified narrative.

As part of the Visual Design Team, I contributed to this project by developing AI-generated scenes, handling 3D rendering, lighting, and compositing. This was our first external-facing piece to incorporate AI-generated content, and we approached it with a spirit of exploration and innovation. Through rhythmic editing, high-energy motion design, and seamless integration of AI-driven elements, we crafted a visual language that mirrors the speed, intelligence, and ambition of these devices. This video marks an exciting step in our creative journey—one that reflects our growing curiosity and commitment to leveraging AI in meaningful, expressive ways. what do you think about this?

Copilot+ PCs for Business

Role : AI, CG, Animation, Rendering, Compositing

A bold visual story for a new generation of Surface.
To celebrate the launch of the new Surface Laptop and Surface Pro, we set out to create a vibrant, energetic sizzle that introduces the newest Surface Copilot+ PCs to the world. This piece was designed to engage potential consumers with a fresh, expressive take on product storytelling.
 
Rather than relying on traditional product shots and spec-driven animated text, we embraced a faster, more immersive visual language—highlighting the all-new Ocean and Violet colorways and leaning into the unique personality of each device.
 
Our team led the creative development from end to end: concepting, art direction, meme generation, shooting live-action footage, editing, and managing our partners at Man vs. Machine for the 3D animation. We pushed into new territory by blending AI-generated imagery and video, 2D UI animation, 3D motion, and live action—creating a piece that feels fluid, dynamic, and of the moment.
 
The result is a launch video that captures not just what the new Surface Copilot+ PCs do, but how they feel—fast, smart, and full of possibility.
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